Group 3 meeting photo

Taking a quick study break to enjoy the nice weather!

Listening Room Group 4

https://docs.google.com/presentation/d/12JKydYI32Ua9rBl4Vgvq6sP5ZK0Qov_pjhcCvTLesjQ/edit?usp=sharing

Enjoying the nice weather!

EXTRA CREDIT - Class Brand Identity

Class Brand Identity

Over the course of the semester, it's become extremely apparent to me the amount of effort and competitiveness that our class has put in. We started off the semester with the average Power Point style presentations. After each assignment, however, everyone became more and more creative- utilizing the many methods of advertising that we picked up to make our groups stand out among our peers. While we all were trying to stand out from each other,  we all seemed to be utilized by similar ideals. "Brand Identity" is defined as the face of your business; your values, services, ideas and personality. After spending a whole semester in Introduction to Strategic Advertising, getting to know my classmates, and observing all of the hard work of my peers, I have been able to identify a clear brand identity.

As a class, our brand identity can be defined in many ways. As a brand, we all have established an emphasis on work ethic and being detail-oriented. I never felt that one group ever fell short of expectations. We take pride in our work and value the importance of really wowing an audience. Additionally, our class often took a more progressive approach to business; focusing on sustainability, implementing modern forms of media, and using charity as a key part of our plans and presentations. Furthermore, creativity was a key part of our brand identity. We were all always looking to do something outside of the box, whether that be formatting a presentation like a book or making mock-ups of party invites. Everyone was constantly looking to raise the bar. Beyond creativity, another aspect that was key to our brand identity was individuality. Each group brought something distinct to the class. We let each player utilize their own strengths and talents, and never shut out alternative ideas. While some were louder than others in the class, it was still clear that everyone had a role...whether that be editing together a commercial or simply pressing through the slides.

 Reflecting on my year, I learned a lot in this class- not just from Professor Ritter, but from my peers. As separate people, we came together to create a brand that celebrates individuality, works to create a better world,  lets all voices be heard, goes beyond the "norm" or standard, and commits to creativity. It is a brand that we all can be proud of and that I believe we could all agree really parallels the direction that consumers are heading in terms of what they want from companies and businesses.

References - 

https://www.snap.com.au/articles/brand-identity--what-is-it-and-why-is-it-so-important-.html

Brand Project #5 Louis Vuitton

https://docs.google.com/presentation/d/13UU_GtCHAyZB0ef8UxUf3AsII3VDz7zHhMnDb1oUQEk/edit?usp=sharing

Listening Room Group #3

https://drive.google.com/file/d/1GdOATQFd5wjhShQb8ij0ZWuRPYsMnXfp/view?usp=sharing