Brand Project #2: Nike

Michael Fasano,Nick Sobolov, Chris Senecal, Tucker Lee

Nike Brand Project #2

Benefit Question #1

If the person you are selling to agrees to buy will his or her life improve?

• Financial
• High quality products that are durable, and have a long lifetime. Therefore the consumer will save money in the long run
• The price may vary from cheap to expensive, enabling a larger market and giving people the freedom of choice of a great durable product
• Certain products offered by Nike, gain extreme value overtime, which give rare consumers the ability to invest and sell for a greater price. This will give one the financial freedom to gain money or give one high financial status if one chooses to keep the product for personal use.
• 

• Strategic
• Nike allows for athletes to perform better in their respective sports, when wearing their products
• Nike customers can reap financial benefits from some products, as some gain value over time
• Nike creates high quality equipment allowing for maximum success in the given game or event.

• Personal
• If seen with Nike apparel or equipment one may be perceived as “cool” or “trendy” to people of our society.
• Look good, feel good. Nikes products enable an individual to feel comfortable and confident in any activity pursued by the individual.
• Nike utilizes world class athletes to inspire the youth. By using these role models, It entices the kids who purchase these products to strive to be as great as the ones who came before them.
• OBJ feel good, look good, play good
• 

Benefit Question #2

When your interaction is over, will the world be a better place?

• Financial
• Nike operates in 120 different countries allowing for a world wide market, expanding their purpose/message to just do it across the globe
• Nike has so many locations and stores across the globe allowing many job opportunities and a large distribution of money.
• Strategic
• By purchasing a Nike product, the consumers contribution will help continue the global movement that anyone can be successful athletically or in anything they pursue. Nike instills a fire within in someone to work hard and reach for heights that are seemed to be unattainable.
• A consumer's purchase can motivate individuals to live a healthy life. Obesity is a major issue within the United States of America, so this purchase may decrease the amount of obese people in the world
• Nike is a prominent brand within our society and is technology sound. By purchasing a Nike product, our society will have the capability to enhance their life with the best of the best technology. Example: Nike Adapt, one size fits all
• Nike Adapt: Jason Tatum

• 
• Personal
• When wearing Nike products you are joining them on their mission to, “implement sustainable practices to reduce their impact [on the environment].”
• Nike products can allow individuals to be unique considering they sell such a wide variety of products.  So many people can have totally different wardrobes while all wearing Nike products, while feeling confident
• Nike creates the best equipment and apparel allowing for the most successful athletes in the world.

Best Benefit

• Nike allows individuals to express their own unique look and confidence. This confidence expresses the notion that anyone could be successful with this product

powerpoint

https://docs.google.com/presentation/d/1Up3rvsPdRWp2vV0AvAFJoUfvng5GXgbeAQtQgN38fF0/edit?usp=sharing