Brand Project #3 - Free People

Earned Media:

• Influencers
• Tess Christine
• Vanessa Hudgens
• Selena Gomez
• Taylor Swift
• Alex Centomo
• Kristen Johns
• Reviews/ratings
• Yelp
• Influenster

Shared Media:

• Social media
• Instagram
• Twitter
• Facebook
• YouTube
• Partnerships
• Girls Inc.
• Fame and partners

Owned Media:

• Website
• Books
• Stores
• Blog

Paid Media:

• Brand ambassadors
• Kristen Johns
• Campaigns
• FP Movement
• Go Vegan