Monday Thursday 12:30: Creative and Marketing Brief

Monday, April 8, 2019

https://docs.google.com/document/d/1uBkNKC-6A4Orm9PXE2ROEfq8RSelrFwLljTb__7YFd0/edit?usp=sharing

1/24-Introduction
1/28-collect info and Art & Copy
1/31-make something
2/4-brand project #1
2/7-no class
2/11-textbook #1
2/14-brand project #2
2/18-textbook #2
2/21-brand project #3
2/25-textbook #3
2/28-brand project #4
3/4-textbook #4
3/7-Greatest Movie Ever Sold
3/11-Ogilvy Quiz
3/14-textbook #5
3/18- Spring Recess/no class
3/21- Spring Recess/no class
3/25-Naked Brand
3/28-industry professional discussion (Melissa and Molly)
4/1-agency presentation and introduce campaign #1
4/4-campaign #1 proposals
4/8-campaign #1 strategy
4/11-catch up and The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
4/15-campaign #1 presentations
4/17 11am-1pm ST101-campaign #2 introduction
4/18-VaynerMedia Visit
4/22-Easter Holiday/no class
4/25-campaign #2 proposals
4/29-campaign #2 strategy
5/2-Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016
5/6-campaign #2 presentations
5/8-11am-1pm LT 027-The Listening Room Pitch
5/9-final exam and evaluations