If the person you’re selling to agrees to buy, will his or her life improve?
- Financial
- Saves you money by lasting longer than competitors
- Low costs allows you to save money for other things in life
- Good looking clothing for a good price means you don’t have to break your wallet to look good
- Strategic
- Made to perform during athletic events which reduces discomfort and improves wearer’s abilities
- Bold style and durability mean they can keep a powerful image
- Sophisticated style without sacrificing performance
- Personal
- Worn to support famous athletes who wear the same clothing
- Fila strives for its consumers to stand out and not blend in
- Consumer will have stylish, meaningful clothing that support their athletics
When your interaction is over, will the world be a better place?
- Financial
- Sponsored athletes can give away clothing to those in need (as shown in last project)
- Fila will continue to support athletics on a professional and amateur level
- More athletes can get the chance to be sponsored if the company is thriving
- Strategic
- As the brand grows, it has the ability to support more growing athletes which gives them the chance to flourish
- New stylish clothing for purchase in the future
- The brand continues to support the sport tennis
- Personal
- Promotes a healthy lifestyle that dares to be bold without sacrificing performance
- Supports athletes around the world
- Comfortable clothing that pleases all
Best one of each type:
- Financial
- Good looking clothing for a good price means you don’t have to break your wallet to look good
- Strategic
- Sophisticated style without sacrificing performance
- Personal
- Promotes a healthy lifestyle that dares to be bold without sacrificing performance
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