If the person you’re selling to agrees to buy, will his or her life improve?
- Financial:
- Fiji is high-end expensive water.
- People who buy it are potentially more well off financially
- Also gives off the image of being financially comfortable and is a symbol of status
- Strategic:
- Fiji Water delivers, so the customer won’t have to leave the house
- Helpful for moms, or working parents who don’t have time to shop
- Their motto “The finest water untouched by man” makes people believe they are drinking the best water possible and that they need this in their life
- Personal:
- A sense of pride that the water you are buying is from a company that is helping the less fortunate
- Feeling classy buying more high-end water
- Feeling healthy knowing that the water is all naturally sourced
When your interaction is over will the world be a better place?
- Financial:
- Provide a place in Fiji help with disaster relief through the Fiji Water Foundation
- Provides financial stability for communities in Fiji by helping these communities with funds made from selling their water
- Donates 1% of their sales go to the preservation and restoration of the natural environment.
- Strategic:
- Providing access to healthcare services to underprivileged communities
- Using environmentally friendly transportation during distribution
- Established a long term conservation lease of 40,000 acres to prevent degradation of the land
- Personal:
- Helps educate children and adults in the islands
- Making sure that rural communities have clean water
- They have funded thousands of projects across the island due to their strong ideas about their environmental responsibility
No comments:
Post a Comment