Brand Project #2 - Free People

Question 1: Will the person’s life improve?

·      Worth
-The products have a higher price point because they are better quality. You get what you pay for!

                        -Better quality = long lasting

                        -Don’t have to repurchase

·      Multipurpose
-Many of the clothes can be worn on different occasions and in different seasons

                        -Dress the pieces up or down

·      Individuality
-The brand promotes confidence in who you are, self-acceptance, and expression

                        -Easy to throw on with little thought

                        -Something for everyone

Question 2: Will the world be a better place?

·      Donations
-Every time a customer reuses or refuses the reusable bags, Free People donates 25 cents to Girls, Inc.

                        -Helping the world on multiple scales in different ways

·      Sustainability
-The company has taken strides to reduce its carbon footprint and use ethical materials

                        -Vegan leathers

                        -Reusable shopping bags

                        -LED lights

                        -Improved fuel efficiency

Slides:  https://docs.google.com/presentation/d/1I_2AsbhiYzxH9kHqXQtcsX29bV3bOVia6Me97fQUiVI/edit#slide=id.g4f07ceabc8_1_58