Brand Project #1 Fila

Logan Devitt
Joshua Goodson
David Slade
Fila:

Why: sophistication and style without sacrificing performance. Driven by design, enhancing  performance, without hindering the body.

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2018 was magical! Here's to another year filled with incredible moments like this one with our guy, @djaugustin. The FILA family wishes the happiest New Year to our friends, fans, and customers for truly making us ICONIC EVERYWHERE. . . . #FILA #FILAHeritage #NYE #2019

A post shared by FILA (@filausa) on Dec 31, 2018 at 4:23pm PST

How:

• Stick with what they are good at
• Create sportswear that is fashionable
• Able to capitalize on tennis
• Able to to promote their clothing through sports and collaborations with other clothing companies,
• Sponsor major sporting events such as BNP Paribas Open in Indian Wells, California, Sony Open in Miami, Florida and the Hall of Fame Tennis Championships in Newport, Rhode Island, the Porsche Tennis Grand Prix and the BMW Open in Germany
• Recently collaborated with FAED to release limited edition Targa footwear

• Sponsor Athletes across the world
• Noteable tennis athletes: Karolina Pliskova, Jelena Jankovic, John Isner, Marin CIlic, Sam Querrey, and Andreas Seppi
• Ventured into the boxing world by sponsoring Dusty Hernandez-Harrison

• Hire brand ambassadors to represent a country. Recently made the cricket player Virender Sehwag a brand ambassador for India

What: Opened shop in 1911 in Biella, Italy. Started by making great  textiles for townspeople, the brothers produced fabrics that combined utility, luxury and art, that exemplifies Italy itself.

Makes:

shoes

Slides

Sandals

Athletic shirts

Polos

Hoodies

Pants

Shorts

Jackets

Bags

Dresses

Skirts

Leggings

Tights

Rompers

Sweaters