Nike Brand Project #1
Why:
- To serve all athlete.* (Everyone or Anyone. From average day people to world class athletes)
How:
- Operates in six geographic segments. North America, Western Europe, Central & East Europe, China, Japan, and other emerging markets.
- Risk Takers
- Nike is willing to cause controversy and take risks. Nike want to create change within sports and our society.
- For Example: the recent Just do it campaign, features Colin Kaepernick, who risked his career to make a stand for African Americans.
- Athlete usage
- Nike utilizes world class athletes (such as LeBron James, Michael Jordan, Michael Phelps, Serena Williams and Cristiano Ronaldo) to expand their brand to all generations globally.
- Nike elevates human potential by asking top athletes for insight in ways to create products that are beautiful and useful for everybody.
- Uses premiere athletes to inspire young kids to work hard and dream big.
- Adaptation
- Nike is willing to listen and adapt to the new generation, understanding that this generation, Gen Z, want to make social and environmental change.
- “Gen- Z makes up a quarter of the U.S. population, currently holds $44 billion in spending power, and will account for 40% of all consumers by 2020, and their opinions on whether brands should get involved in activism are pretty clear-cut. In this survey from Do Something Strategic, 76% of Gen-Z said they have purchased (53%) or would consider purchasing (23%) a brand/product to show support for the issues the brand supported.”
- Innovative Technology
- Nike Adapt – Nike’s most advanced fit solution to date – debuts in the Nike Adapt BB, a smart shoe designed to provide a truly customized fit for every basketball player. (Powered by an underfoot-lacing mechanism, the shoe proposes a groundbreaking solution to individual idiosyncrasies in lacing and fit preferences.)
- Fly easy technology
- Nike React
- AeroSwift Technology
What?
- Sell 120,000,000 pairs of shoes per year
- Generate about 9 billion in revenue per year
- Creates sportswear and footwear for all different sports (Golf, Swimming, Football, Basketball, baseball, Skating, and etc:)
- Clothes: Shoes, T shirts, Sweatshirts, sweatpants, casual and sport apparel, ect.
- Sportswear: Cleats, jerseys, gloves, balls, etc.
- Shoes: Cleats, Running shoes, casual shoes, basketball shoes, boots, etc.
- Accessories : Backpacks, hats, socks, headbands, balls etc.
- Collaborations and sponsors: Jordan, Hurley, Converse, NFL, NBA, NCAA football, NCAA basketball, Tennis, Soccer, baseball, skateboarding, Skiing, Snowboarding, etc.
Brand project power point
https://docs.google.com/presentation/d/1aWB_KxT1B0L-S4rOHL-hsgKJzv2SX3nnyD8cQmVjN_U/edit?usp=sharing
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